Hackathon challenge 2021 — Cashrewards marketplace
My role
UI Designer
Tools
Figma
What’s Cashrewards?
Cashrewards is an Australian cashback rewards program with over 1,700 partnering merchants. Merchants pay Cashrewards a commission when a Cashrewards member makes a purchase at their store online or in-store. Cashrewards will then share part of that commission as cashback and pay it directly into the member’s account.
Hackathon
The goal of our Hackathon challenge is to work within a small team to create an innovative product idea or improvement for the company. We were given one day to work on our proposal.
Our agile team consists of three people across Marketing, Design and Development. We chose the topic — Create a new way to engage our members so they can earn more cashback.
Problem statement
Cashrewards does not have a product that directly targets Australian ecommerce businesses or taps into this new consumer behaviour of shopping small and local.
Cashrewards Marketplace is designed to feature local ecommerce businesses, so members can discover new brands and increase their engagement.
Shop big, support small
Cashrewards rewards smart shoppers. We pay you back a percentage of what you spend at over 1,700 Australian and International retailers to reward you for starting your shopping journey with us.
Shop big, support small
We worked together to create a simple onboarding flow for small businesses based on our existing backend setup. This consisted of a few simple steps to sign up for Cashrewards Marketplace.
Key shopping journey
Here is the offer category example. Cashrewards members can see the cashback amount on a specific product before clicking through to complete purchase.
Store page
Member discovering products via Marketplace landing page.
Store page
Member discovering products via Marketplace landing page.
Go page
Member clicking a product through to go page(for tracking purposes) and redirected to the store product page to complete purchase.
Summery
Cashrewards Marketplace is a win-win-win for all.
A win for members:
- Discover local products and brands
- Able to support local businesses and be incentivised for purchases
A win for local business:
- Tap into a highly effective sales channel of over 1M Australian shoppers
- Re-engage past customers with flexible cashback incentives
- Directly incentivise customers without discounting products
- Four simple steps to set up and manage store pages and featured products
A win for Cashrewards:
- Change the current members’ behaviour of using Cashrewards as the last click destination before making a purchase to a place of discovery
- Strengthen the Cashrewards brand identity as the champion for Australian-owned local businesses
- Self-onboarding platform to fast-track merchant onboarding
- Increase visibility of Cashrewards in Australia
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